The Identity Effect: Learning from the Inside Out

The Identity Circle

Announcing a suite of programs

to help your organization, and you, create more value now

and come out of the recession

smarter, stronger and healthier than before.

To help you address the value creation challenge head-on, we have designed a suite of 3 short, in-depth programs - one for CEOs, one for senior communications executives, and one for senior human resource executives. Each is a custom-tailored introduction to identity-based management, which you can use to increase the impact of your business practices and processes, starting now.

The programs - What they are, how they work

Here are brief descriptions of each of the 3 programs, with links to PDFs describing them in detail.

Catalyst™ is for CEOs and their teams. It is designed to provide new perspective on your company’s business model and how to shape future business strategy to create sustainable competitive advantage.

Quantum™ is for senior communications teams. It is aimed at translating economic, operational, and cultural challenges into a high-level communications strategy that drives stakeholder loyalty, internally and externally.

Vector™ is for senior human resource teams.

This program places HR at the center of the value creation process, by using identity to driveemployee engagement and, in turn, business results.

Consider how linking the identity discipline to strategy development and/or execution, starting now, can improve value creation today and help prepare the company to come out of the recession stronger than before.

Can we promise that going through these programs will speed an economic recovery? Unfortunately not.

What we can promise is that, when it comes to creating value, you and your team will emerge with renewed confidence and a roadmap for immediate as well as lasting change.

Want to learn more about Catalyst™, Quantum™ or Vector™? Contact me at 203.227.8589 or lackerman@theidentitycircle.com.

Sincerely,

________________________________

Do you know how your company (really) creates value?

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Creating value - proprietary value - is the sine qua non of business success in any economy, whether we’re in a recession as we are today, or growing like gang-busters. Why? Because creating proprietary value guarantees consistent demand from customers. It is the source of sustainable competitive advantage, elevating the highs and tempering the lows that are part of our increasingly volatile, global economy.

Where does value creation come from?

The roots of value creation are found in the core identity of your company and in the identities of your employees. Tap, align and apply these ‘natural resources’ and value creation will follow. In fact, new, groundbreaking research reveals a powerful correlation between identity strength, employee engagement, and business performance.*

In short, identity is emerging as a leading indicator of value creation...and that’s just the beginning.

Do you know howyour company creates value?

*Identity Alignment Survey results, May 2009.

High impact
Hard hitting
Cost effective
Time efficient

Larry Ackerman

Founder and President

The Identity Circle

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The Identity Circle

is a research, education andconsulting firmdedicated to improvingvalue creation practices and outcomes for organizations and individuals.