The Laws of Identity for Organizations

The Laws of Identity — 8 natural laws. Each contains a question, the answer to which brings outstanding organizational performance within reach.

 

1. The Law of Being

Who are we?
Define the company as separate from all others. For a moment, set competitors aside. Forget what industry you’re in. Create space to learn what makes the organization distinct in itself.

 

2. The Law of Individuality

What makes us special?
Don’t just focus on strengths. Clarify natural capacities.

 

3. The Law of Constancy

Is there a pattern to how we create value?
Analyze the past as well as the present to reveal the story of value creation.

 

4. The Law of Will

Where are we going?
Let the future go (for now). As a leader, being comfortable with uncertainty will actually draw people to you.

 

5. The Law of Possibility 

What is our value creating potential?
Clarify how the company makes a proprietary contribution in the marketplace.

 

6. The Law of Relationship

Who can we trust?
Take stock of who matters and why. Tap employee ‘identity champions.’ Make customers part of the value creation process. Sort long term investors from opportunists.

 

7. The Law of Comprehension

What is our message?
Make value creation the cornerstone of all communications.

 

8. The Law of the Cycle

Will we gain the rewards we deserve?
Let identity shape mission and guide strategy.