- Home
- |
- Why identity
- |
- Who we are
- |
- What we do
- |
- Experience
- |
- Library
- |
- Blog
- |
- Contact us
The Identity Circle Blog
Innovating from the inside-out
Posted By: Larry Ackerman on Feb 09, 2010 @ 03:50 AM | Comment (3)
Why do we spend so much time studying customer needs as the basis for innovation, when its real source is right in front of our eyes? Innovate from the core and you’ll guarantee that your company enjoys a long and happy life.
> Read More
Keywords: Apple, authenticity, brand, change, corporate culture, Ford, IBM, identity, innovation, integrity, know thyself, potential, society, purpose
Say 'hello' to the Societal Brand
Posted By: Larry Ackerman on Jul 28, 2009 @ 02:00 AM | No comments
The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore.
> Read More
Keywords: brand, Einstein, General Motors, society, Walmart
Page 1 of 1 pages
About Me
Name:
Larry Ackerman
Location:
Connecticut, United States
My career has been about helping organizations and individuals discover their uniqueness and potential,and then bringing that potential to life in ways that dramatically enhance their performance, impact and reputations.
Topics
Brand
- What works, what doesn’t and why
Work-life
- Making your work-life work
Boomers
- Creating the experience of your lifetime
Parenting
- Honoring the individual inside the child
Identity crises
- How to get from trauma to triumph
Relationships
- Building trust that lasts
Leadership
- From authenticity, integrity