The Identity Circle Blog

Toyota's "Acceleration" Problem and What It Means for You

Posted By: Larry Ackerman on Apr 23, 2010 @ 12:17 AM | Comment (5)

Until the recent debacle over unintended acceleration, Toyota enjoyed the rewards of being a stellar global brand that could do (almost) no wrong. Now, Toyota’s cage has been rattled and the company is feeling the vibrations deep in its bones.

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Keywords: brand, corporate culture, identity, leadership, productivity, Toyota, values

Innovating from the inside-out

Posted By: Larry Ackerman on Feb 09, 2010 @ 03:50 AM | Comment (3)

Why do we spend so much time studying customer needs as the basis for innovation, when its real source is right in front of our eyes? Innovate from the core and you’ll guarantee that your company enjoys a long and happy life.

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Keywords: Apple, authenticity, brand, change, corporate culture, Ford, IBM, identity, innovation, integrity, know thyself, potential, society, purpose

Down with "God" - The Problem with Tiger Woods

Posted By: Larry Ackerman on Dec 17, 2009 @ 06:32 AM | Comment (7)

The seeds of Tiger Woods’ undoing were sewn years ago – and they had nothing to do with him being the king of golf.

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Keywords: authenticity, brand, God, happiness, human, identity, integrity, know thyself, reputation, scandal, Tiger Woods

Say 'hello' to the Societal Brand

Posted By: Larry Ackerman on Jul 28, 2009 @ 02:00 AM | No comments

The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore.

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Keywords: brand, Einstein, General Motors, society, Walmart

Who is GE without all its parts?

Posted By: Larry Ackerman on May 15, 2008 @ 03:57 AM | Comment (2)

In the business section of The New York Times this morning, there's an article about GE planning to sell its appliance division, the oldest business in the company's 120 year history. The sharks are circling...investors are making more and more noise about selling off other parts as well.

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Keywords: brand, change, corporate culture, GE, identity, integrity, leadership, Norsk Hydro, transitions

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