The Identity Circle Blog

Innovating from the inside-out

Posted By: Larry Ackerman on Feb 09, 2010 @ 03:50 AM | Comment (3)

Why do we spend so much time studying customer needs as the basis for innovation, when its real source is right in front of our eyes? Innovate from the core and you’ll guarantee that your company enjoys a long and happy life.

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Keywords: Apple, authenticity, brand, change, corporate culture, Ford, IBM, identity, innovation, integrity, know thyself, potential, society, purpose

Down with "God" - The Problem with Tiger Woods

Posted By: Larry Ackerman on Dec 17, 2009 @ 06:32 AM | Comment (7)

The seeds of Tiger Woods’ undoing were sewn years ago – and they had nothing to do with him being the king of golf.

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Keywords: authenticity, brand, God, happiness, human, identity, integrity, know thyself, reputation, scandal, Tiger Woods

It's 2010 - What Universe Do You Live In?

Posted By: Larry Ackerman on @ | Comment (2)

For all the sophisticated management thinking these days, why is it most managers only see half a world - the world of economics - as opposed to the "other" equally formidable world of identity?

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Keywords: authenticity, identity, integrity, know thyself, leadership, potential, transitions, values, universe, purpose

Who is GE without all its parts?

Posted By: Larry Ackerman on May 15, 2008 @ 03:57 AM | Comment (2)

In the business section of The New York Times this morning, there's an article about GE planning to sell its appliance division, the oldest business in the company's 120 year history. The sharks are circling...investors are making more and more noise about selling off other parts as well.

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Keywords: brand, change, corporate culture, GE, identity, integrity, leadership, Norsk Hydro, transitions

An identity for Obama

Posted By: Larry Ackerman on May 07, 2008 @ 02:50 AM | Comment (2)

"What identity could Barack Obama choose that will be both sincere and successful?" This is the opening line of a recent article from Chron.com entitled, The Search for an Identity that works for Barack Obama. My answer? The one he was born with. Politics labors under the weight of its obsession with "becoming" something or someone other than who you already are. Why? What's wrong with being yourself?

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Keywords: brand, identity, integrity, Obama, politics

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