The Identity Circle Blog

Who is GE without all its parts?

Posted By: Larry Ackerman on May 15, 2008 @ 03:57 AM | Comment (2)

In the business section of The New York Times this morning, there's an article about GE planning to sell its appliance division, the oldest business in the company's 120 year history. The sharks are circling...investors are making more and more noise about selling off other parts as well.

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Keywords: brand, change, corporate culture, GE, identity, integrity, leadership, Norsk Hydro, transitions

An identity for Obama

Posted By: Larry Ackerman on May 07, 2008 @ 02:50 AM | Comment (2)

"What identity could Barack Obama choose that will be both sincere and successful?" This is the opening line of a recent article from Chron.com entitled, The Search for an Identity that works for Barack Obama. My answer? The one he was born with. Politics labors under the weight of its obsession with "becoming" something or someone other than who you already are. Why? What's wrong with being yourself?

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Keywords: brand, identity, integrity, Obama, politics

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