The Identity Circle Blog

Innovating from the inside-out

Posted By: Larry Ackerman on Feb 09, 2010 @ 03:50 AM | No comments

Why do we spend so much time studying customer needs as the basis for innovation, when its real source is right in front of our eyes? Innovate from the core and you’ll guarantee that your company enjoys a long and happy life.

> Read More

Keywords: Apple, authenticity, brand, change, corporate culture, Ford, IBM, identity, innovation, integrity, know thyself, potential, society, purpose

Down with "God" - The Problem with Tiger Woods

Posted By: Larry Ackerman on Dec 17, 2009 @ 06:32 AM | Comment (7)

The seeds of Tiger Woods’ undoing were sewn years ago – and they had nothing to do with him being the king of golf.

> Read More

Keywords: authenticity, brand, God, happiness, human, identity, integrity, know thyself, reputation, scandal, Tiger Woods

It's 2010 - What Universe Do You Live In?

Posted By: Larry Ackerman on @ | Comment (2)

For all the sophisticated management thinking these days, why is it most managers only see half a world - the world of economics - as opposed to the "other" equally formidable world of identity?

> Read More

Keywords: authenticity, identity, integrity, know thyself, leadership, potential, transitions, values, universe, purpose

What is the purpose of aging?

Posted By: Larry Ackerman on Aug 22, 2009 @ 01:30 AM | Comment (7)

What do we do with ourselves when we wake up to the press of time? When one’s physical abilities to excel are largely past? When one’s chance to “be somebody” through one’s children is no longer an option? When one’s opportunity – if not root desire – to make a million bucks has slipped by?

> Read More

Keywords: authenticity, change, human, individuality, potential, transitions, purpose, youth

Say 'hello' to the Societal Brand

Posted By: Larry Ackerman on Jul 28, 2009 @ 02:00 AM | No comments

The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore.

> Read More

Keywords: brand, Einstein, General Motors, society, Walmart

Page 1 of 4 pages  1 2 3 >  Last »