The Identity Circle Blog

Toyota's "Acceleration" Problem and What It Means for You

Posted By: Larry Ackerman on Apr 23, 2010 @ 12:17 AM | Comment (5)

Until the recent debacle over unintended acceleration, Toyota enjoyed the rewards of being a stellar global brand that could do (almost) no wrong. Now, Toyota’s cage has been rattled and the company is feeling the vibrations deep in its bones.

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Keywords: brand, corporate culture, identity, leadership, productivity, Toyota, values

What's your personal brand?

Posted By: Larry Ackerman on Feb 22, 2010 @ 02:32 AM | No comments

There’s so much talk these days about personal branding and how important it is to shaping a successful career. But exactly what is a "personal brand" and where does it come from?

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Keywords: authenticity, career development, career success, happiness, identity, individuality, know thyself, leadership, personal brand, personal development, potential, purpose

Innovating from the inside-out

Posted By: Larry Ackerman on Feb 09, 2010 @ 03:50 AM | Comment (3)

Why do we spend so much time studying customer needs as the basis for innovation, when its real source is right in front of our eyes? Innovate from the core and you’ll guarantee that your company enjoys a long and happy life.

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Keywords: Apple, authenticity, brand, change, corporate culture, Ford, IBM, identity, innovation, integrity, know thyself, potential, society, purpose

Down with "God" - The Problem with Tiger Woods

Posted By: Larry Ackerman on Dec 17, 2009 @ 06:32 AM | Comment (7)

The seeds of Tiger Woods’ undoing were sewn years ago – and they had nothing to do with him being the king of golf.

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Keywords: authenticity, brand, God, happiness, human, identity, integrity, know thyself, reputation, scandal, Tiger Woods

It's 2010 - What Universe Do You Live In?

Posted By: Larry Ackerman on @ | Comment (2)

For all the sophisticated management thinking these days, why is it most managers only see half a world - the world of economics - as opposed to the "other" equally formidable world of identity?

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Keywords: authenticity, identity, integrity, know thyself, leadership, potential, transitions, values, universe, purpose

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